The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you touch. By taking the individual courses, Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You’ll learn to write well-organized, clear business documents that showcase your ideas; to design elegant presentation slides, reports, documents, and other visual products; and to present and speak with confidence and power. In the final Capstone Project, you will develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand.
Although the three courses in the specialization can be taken separately, they are deeply integrated around their lessons. Upon completion of the three courses, learners will understand that the business of writing, design, and presentation is one continuous endeavor of personal branding, and that these skills rest upon the same fundamental, replicable principles. We recommend taking them in the order that they are offered.
You’ll learn straightforward, broadly serviceable techniques to improve your writing, design, and presentation skills. Upon completion of this specialization, you’ll:
–Understand and apply the fundamental principles that drive success in writing, design, and presentation.
–Write well organized, clear documents.
–Design impactful and elegant slides, reports, documents, and other visual products.
–Speak with confidence and power.
This specialization gives you the tools to present your ideas with impact and showcase your best professional self in your documents, slides, and speaking.
Basic knowledge of presentation software (like PowerPoint, Keynote, or Prezi) or design software, such as InDesign or Illustrator.
Wordprocessing software like Microsoft Word will be helpful for Business Writing. For Graphic Design, learners need some familiarity and access to presentation software, like Microsoft PowerPoint and Apple Keynote. Although it is not required, design students may also use programs like Adobe Photoshop, Illustrator, or InDesign. For Successful Presentation, the ability to record and upload short videos will be useful (a phone video camera or built in camera in a computer will be suitable).