Copywriting for Conversions: How to Write Persuasive Content

Delivered online

2-3 hours

Course description

Do you sell products, services, or promote affiliate offers? If so, copywriting is probably the most important skill you will ever learn. This free Alison course teaches you how to use the power of words to capture attention, generate interest, create desire, and most importantly, to get the results you want. Additionally, copywriting is a much sought-after skill. Therefore, the training in this course could be valuable for freelancing purposes.

Learn how to make your website content, blog posts, or social media pages stand out from the competition for all the right reasons by writing attention grabbing and persuasive content. The online world is crowded with entrepreneurs looking for a way to start a new venture, or to grow an existing one.  To succeed, we need to understand how to use words effectively.

Many website owners spend hours and hours on the design of their site, but fail to understand that even the most attractive website design in the world will not convert visitors into buyers. Sure, design matters, but people buy mostly as a result what is being said and how you say it. In other words, what is written.

This course explains what copywriting is, and how to use it to relate to the reader, to paint pictures in the reader’s mind, and to lead the reader towards taking the desired action. The desired action could be a purchase, it could be subscribing to an email list, it could be filling in a form, or it could simply be clicking a link. Whatever your goals are. Whether it’s more sales, more subscribers, or more appointments, using the right words can make a huge different to your result.