Delivering your message

Delivered online

1.5-3 hours

Course description

This free online course on delivering your message in the communication process provides a critical analysis of the contributory elements of message delivery during communication. This three-part course begins with a look into language and message as components of communication. You will learn about the types and rules of language. You will learn about language barriers and the many forms in which language can exist like slangs, jargons, euphemisms, cliches, sexist and racist forms, and much more. Find out just why language can be a barrier to the communication process as much as it can be beneficial. After learning about language, you will learn about emphasis strategies and the systems available for infusing emphasis into your communication. Quite often, in order to keep your audience engaged, you may have to employ some of these emphasis strategies. Here you will learn about signposts, tables and internal summaries, and much more. You will then learn about the steps to take in order to improve your verbal communication ability. You will learn about how to be precise with language, how to take control of your tone, and how to always put your audience in focus.

This course goes even further to explore the psychology behind the connection between the speaker/writer and their audience. You will learn how to understand your audience and why this is important for any communication act. You will learn about self-understanding and the underlying ideas of self-esteem, self-image, and the Pygmalion effect. You will learn about attitude, beliefs, and values as components of self-concept. You will also learn about how to familiarise yourself with your audience and the important factors to consider in doing so. You will learn about fairness in communication. Active listening and reading are just as important as any other element of communication, if not more, and it’s only ideal that this course touches on it, providing tips for improving active listening and reading during communication. Lastly, this course takes a deep dive into the topic of perception. It also highlights important aspects to consider when going through the selection and organization phase of communication.  The course also touches on the differences in perception of all parties involved during communication and why these differences should be respected in order to achieve effective communication.

Far too often during communication, there is a disconnect between the message sender and the receiver. This is often due to a lack of awareness or ignorance of the state of the receiver on the part of the messenger. There are so many factors that should be considered when an individual prepares a message for any audience. For effective business communication, these factors should not go unattended. This course explores the importance of delivering your message in words. It examines how the characteristics of language interact in ways that can both improve and diminish effective business communication. It will examine how language plays a significant role in how you perceive and interact with the world, and how culture, language, education, gender, race, and ethnicity all influence this dynamic process. The course will look at ways to avoid miscommunication and focus on constructive ways to get your message delivered to your receiver with the meaning you intend. As an individual or business person, a skill as such is one that finds relevance in our daily lives, so start learning right away.

At the end of this course, the student will be able to:

  • Define language
  • Describe the role of language in perception and the communication process
  • Describe three different types and parts of messages and their functions
  • Identify and describe five key principles of verbal communication
  • Explain how the rules of syntax, semantics, and context govern language
  • Describe how language serves to shape our experience of reality
  • Explain the differences between clichés, jargons, and slangs
  • Describe the factors that contribute to self-concept
  • Describe how the self-fulfilling (Pygmalion effect) prophecy works
  • Define attitude, values, and beliefs
  • Describe the concept of perception
  • Define conventions
  • Describe the process of selection and the factors that influence it