Graphic Design

Delivered online

1.5-3 hours

Course description

Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted audience. In this free online Graphic Design course, you will learn how designing is a form of problem solving, where a system is created to communicate a specific message. The designer breaks the problem into discrete creative activities. From this, solutions are evaluated, both for their perceived impact on the target audience and for their perceived effectiveness.

This free online Graphic Design course begins by teaching you about the history of graphic design, font development, and ultimately its use in books and advertising. The study of semiotics (creating and understanding symbols and the study of sending and receiving visual messages) allowed design students in the twentieth century to understand the parameters of communication, in a more scientific and studied way. Schools such as ITS balanced the stabilizing visual qualities of cleanliness, readability and objectivity with the dynamic use of negative space, asymmetrical composition and full background photography.

In addition, in this online course, you will learn about developing design projects in collaboration with others. You will also learn how the AIDA process works as a structure as well as about using the elements of composition – point, line, color, plane and focal point – how techniques are used for contrast and emphasis, and the importance of typography and organizational systems. This online course will be of interest to anyone wishing to become a graphic designer, those already practicing and experimenting in the field and want to improve their graphic design skills and those who would like to develop a better understanding of the graphic design principles, theories, and practices. Sign up for this online course today to learn graphic design principles, theory and the best practices.

Having completed this course you will be able to:


  • Recognise common examples of graphic design in use
  • Explain the design process as a problem-solving activity
  • Discuss design elements such as space, colour and type
  • Describe the influence of the industrial revolution on design practices
  • Summarise the main features of graphic design in the modern and post-modern periods
  • Describe the key content and partners involved in the design process
  • Explain AIDA and the use of various graphic design techniques
  • Summarise the process involved in designing drafts
  • Discuss the use of graphic design elements such as point, line, plane, colour, space and figure/ground
  • Explain the use of compositional techniques such as contrast, emphasis, movement, symmetry and visual hierarchy
  • Summarise how constraints, alignment, grids and organizational systems enhance design