Modern business writing

Delivered online

3 hours

Course description

Business writing often seems frightening. Many of us get blocked, lost, anxious and confused when forced to put our thoughts into words. In this free online course you’ll learn tools and techniques to improve the quality and speed of your writing. Whether it’s a two line email or a two hundred page report, your written communications will improve, and you’ll feel more confident about your next writing assignment.

This course is all about strengthening your written communication skills. You’ll learn how the relationship between reader and writer affects all aspects of your writing. You’ll understand that a writer of influence changes what a reader feels, believes and does. As your confidence grows, your style will become more confident, concise and clear.

The course will show you how to find the best words for the job. You’ll soon drop the jargon and unnecessarily long words. You’ll learn how to structure and plan your reports for maximum impact. You’ll explore how techniques like Top Down Communication and the SCQA Introduction save you (and your readers) lots of time. You’ll get valuable advice on feedback and editing. You’ll even learn how the ideal writing conditions will let you find flow in your writing.

It’s time to see the tools and techniques that improve the quality and speed of your writing. Readers love writing that’s useful, interesting and enjoyable. It doesn’t matter if you’re a complete beginner or an absolute expert, this practical and insightful course gives you immediate benefits. So start the course today, and the skills and techniques you’ll learn will boost your reputation, save you time and grow your readership.

By the end of the course you will be able to:


  • Describe what readers want from you
  • Explain what is meant by Cognitive Cost
  • Describe the use of the Reader Response Model
  • List the steps to being a great writer
  • Explain how to find flow in your writing
  • Illustrate how to overcome writer’s block and fears
  • Explain Top-Down communication
  • Describe the use of SCQA in writing
  • Explain how to write punchy summaries
  • Describe what is meant by the reviewing mindset
  • Explain how to use feedback to improve your writing
  • Describe how proof reading improves your writing

To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers – include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate – a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate – a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate – a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.