Study fashion and culture with fashion industry experts from Chanel and YSL
Over almost 150 years, the fashion industry has transformed many aspects of Western culture.
On this course, you’ll explore the interaction of fashion, society and business with IFM professor, Benjamin Simmenauer.
The course features exclusive input from fashion industry leaders, including designers such as Simon Porte Jacquemus, Christelle Kocher, Paul Smith, and CEOs at Chanel, YSL and Hermès.
You’ll deepen your understanding of the industry and take a dual approach to the study of fashion as you investigate it as both a cultural phenomenon and a creative industry.
What will you achieve?
By the end of the course, you‘ll be able to…
Develop transdisciplinary knowledge and expertise aimed at understanding the logics of the contemporary fashion field
Identify the creative models of the different fashion houses and their conception of time
Explore the trends diffusion models
Interpret a fashion silhouette
Explain the construction of consumer behaviour
Whether you’re a marketing student intrigued by consumer culture or you’re an experienced fashion professional looking to enhance your knowledge, this course is designed for anyone looking to deepen and specialise their knowledge of the fashion industry.
This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors.
This course is supported by DEFI.